Standard Operating Procedure (SOP) Template for TikTok Organic Marketing

At TacticWorks, we build businesses using part-time freelancers. To simplify management, we have developed the concept of Mini SOPs. Below is our Mini SOP for hiring part-time freelancers to handle organic TikTok marketing.

1. Work Frequency

Objective:
To establish a consistent schedule for content creation, posting, and engagement on TikTok.

Procedure:

1. Content Creation:

   • Daily: Create and edit short-form videos (15-60 seconds) for TikTok.
   • Weekly: Plan and schedule content for the upcoming week.

2. Posting Schedule:

   • TikTok: Post 1-3 times daily during peak engagement hours.

3. Engagement:

   • Daily: Spend 30 minutes responding to comments, engaging with followers, and interacting with other relevant content.
   • Weekly: Identify and interact with 5-10 new influencers or brands in our niche.

4. Trend Awareness:

   • Daily: Use creator search insights to stay updated on current trends, popular music, and hashtags.
   • Tools: Utilize tools like TikTok’s Discover page, TrendTok, and other analytics platforms to identify trends and optimize content.

2. Ask for Feedback

Objective:
To continuously improve our TikTok strategy through regular feedback from the team and audience.

Procedure:

1. Internal Feedback:

   • Weekly Team Meeting: Discuss the performance of recent posts, what worked, what didn’t, and brainstorm new ideas.
   • Target Audience Location: Regularly check and analyze the target audience's location to tailor content accordingly.
   • Competitive Analysis: Suggest rising top accounts for competition and reference to stay ahead in the market.

2. Audience Feedback:

   • Polls and Surveys: Use TikTok Q&A and other tools to ask followers for their preferences and feedback.
   • Comment Monitoring: Regularly review and respond to comments to gauge audience reaction and gather suggestions.

3. Compliance

Objective:
To ensure all content adheres to legal, ethical, and brand standards.

Procedure:

1. Content Review:

   • Before Posting: All content must be reviewed by a senior team member for a period until they fully understand our compliance requirements, including platform guidelines, copyright laws, brand voice, and TikTok Shop functionalities.
   • Brand Guidelines: Ensure all content aligns with the company’s branding, tone, and style guidelines.

2. Legal Considerations:

   • Music and Audio: Use only licensed or royalty-free music and audio clips.
   • User-Generated Content: Obtain explicit permission from users before reposting their content.

3. Platform Policies:

   • Stay updated with TikTok’s community guidelines and advertising policies.
   • Regularly review changes to TikTok’s terms of service.

4. Virtual Standup

Objective:
To maintain clear and consistent communication within the social media team.

Procedure:

1. Daily Standup:

   • Time: Conduct a daily virtual standup meeting on Slack every morning at a set time.
   • Format: Each team member shares their daily tasks, any roadblocks, and key updates.

2. Tools:

   • Use Slack for daily check-ins and quick updates.

3. Agenda:

   • Review previous day’s performance.
   • Outline today’s tasks and priorities.
   • Address any challenges or questions.

5. Reporting

Objective:
To track and analyze the performance of TikTok efforts for continuous improvement.

Procedure:

1. Daily Reports:

   • Engagement Metrics: Track likes, comments, shares, and follower growth.
   • Content Performance: Monitor the performance of each post to identify trends.

2. Weekly Reports:

   • Overview: Provide a summary of weekly performance, including top-performing posts.
   • Insights: Highlight key insights and recommendations for the upcoming week.

3. Monthly Reports:

   • Comprehensive Analysis: Include detailed analytics on follower growth, engagement rates, and overall reach.
   • Strategic Adjustments: Suggest strategic adjustments based on data analysis.

4. Tools:

   • Use analytics tools like TikTok Analytics and other relevant platforms for data collection.
   • Present reports using platforms like Google Sheets or dedicated reporting tools.

6. Skills and Tools Proficiency

Objective:
To ensure team members have the necessary skills and tool proficiency for effective TikTok organic marketing.

Requirements:

1. Current Trends and Music:

   • Trend Knowledge: Team members must stay updated on current TikTok trends and know what music is popular and relevant to our audience.
   • Music Selection: Ability to select and use trending music and audio clips effectively.

2. CapCut and AI Tools:

   • CapCut Proficiency: Team members must understand CapCut and its AI features inside out, utilizing them for content creation and editing.
   • AI Tools: Proficiency in using AI tools for content optimization, trend analysis, and performance tracking.

3. Hiring Criteria:

   • Skill Verification: Do not hire candidates who lack proficiency in trend analysis, music selection, CapCut, and AI tools relevant to TikTok marketing.